Welcome to people analytics, where big data meets sales management

It seems there is no area of human endeavour that is not about to be transformed by the power of data analytics (aka big data). Welcome to the world of 'people analytics'.

According to a recent article in Forbes Magazine, "There is a major shift taking place in the market for people analytics. After years of talking about the opportunity to apply data to people decisions, companies are now stepping up and making the investment. And more exciting than that, the serious math and data people are flocking to HR."

How to realise the potential of big data

As we've said on a couple of occasions recently big data (aka data analytics) has enormous potential application in many areas of sales and marketing. Data analysis can be applied to trade promotion activities to refine and better target them; to salespeople to improve their performance.